Consumer Brands

Our brands for consumers

The Consumer Brands division encompasses high-quality brand products and those of Hügli’s own brands marketed directly to consumers. In Germany, the products in this division are mostly marketed by Hügli’s wholly-owned subsidiary Heirler Cenovis GmbH. Along with Heirler and Cenovis, which are the division’s most long-standing brands and were therefore also instrumental in the foundation of Heirler Cenovis GmbH, the extensive portfolio also comprises other brands.

The Heirler-Cenovis brands successfully meet the demand for select products in niche markets. Many of our brands also cover the demand from specialist traders: EDEN, granoVita, Natur Compagnie, Erntesegen, Heirler, Cenovis and Neuco products are distributed in health food stores all over Germany. Heirler and Cenovis products are also sold by food retailers.

Heirler Cenovis GmbH’s portfolio includes products from Hügli’s core range manufactured in-house, meat substitutes, liquid products and a select range of merchandise for resale. The result is a large range of items, mostly in organic quality:

  • Soups and stews, sauces, stocks, spices and ready meals
  • Sandwich spreads and pâtés
  • Vegan and vegetarian meat substitutes
  • Nut purées
  • Cereals
  • Not-from-concentrate juices and vegetable juices
  • Oils and delicatessen
  • Dairy products, cheese and eggs

 

Hügli’s wholly-owned subsidiary Inter-Planing GmbH sells tellofix and OSCHO products to consumers, largely through direct distribution channels (weekly markets, mobile traders, mail order and online traders). Its core product range comprises classic dry mixed products such as vegetable stocks, spices and sauces.

“granoVita Spain” and “granoVita UK” are both independent sales organisations abroad that have been strengthening our export portfolio since 2015.