04. June 2024

A flavourful match: European Championship 2024 meets Hügli Snackmixes!

Our product developers have created eight new snack mixes as a tribute to the European Championships of 2024. Not only the European Championship 2024, but also the comfort food trend has been taken up in our new flavours. Our snack mixes are reminiscent of familiar dishes from the participating European countries and will make you reminisce.

Football and pleasure double pass

Both football and food have the ability to bring people together, regardless of language, culture or background. They foster a bond of belonging and unity while creating shared memories and moments of celebration. These feelings can be enhanced by the current trend of comfort food. Whether gathered around a table or in front of a screen, cheering on your favourite team or enjoying a familiar dish, football and comfort food have the power to unite hearts and minds and evoke emotion and nostalgia. Like a warm hug that awakens familiar memories and provides security and comfort.

"We have endeavoured to create seasonings that taste good and trigger positive emotions. This has resulted in some great tasting flavours."
Amanda Mann
Flavourist UK, Food Industry at Hügli

Spicy playing field: Europe

On our culinary pitch, our snack mixes bring the best of a variety of European flavours to the table. Just like the teams on the pitch, each mix contributes its own flair and unique personality. From the tantalising Spanish churros to the delicate Italian truffle cream, and even the hearty German sauerkraut - at Hügli we play along with a variety of condiments from all over Europe.

Download Brochure Flavours of Euro 2024

Curious about our new snack mixes? Order a free samples now!

Order now

This might also
interest you.

Wonderful Christmas Snack Seasonings

The festive season is more than just festive decorations and presents - it's also a time of indulgence and culinary experiences. Our Wonderful Christmas Snack Seasoning concept brings exactly this festive magic to your snacks. With innovative spice blends that capture the essence of Christmas, our seasonal snack products evoke nostalgic feelings and transport you into a world of festive flavours.

Tasting box for snack manufacturers

Hügli Food Industry supplies snack manufacturers with exclusive tasting boxes twice a year. These contain innovative snack seasonings and snacks that are based on current trends and appeal to the consumers of tomorrow. The boxes offer snack manufacturers not only an exciting opportunity to test new products, but also a real competitive advantage in a constantly evolving market.

Snack concept Smokewood Heritage

Smoke has been a fundamental part of cooking for centuries, and its appeal is stronger than ever. Today, smoke flavour is a top trend in the snack market, with barbecue ranking as the third most popular snack flavour worldwide. Showing that we are on the edge of time – we created our new snack concept, called Smokewood Heritage. It offers a unique and innovative way to transform smoked everyday snacks into a differentiated flavour experiences.