04. June 2024

A flavourful match: European Championship 2024 meets Hügli Snackmixes!

Our product developers have created eight new snack mixes as a tribute to the European Championships of 2024. Not only the European Championship 2024, but also the comfort food trend has been taken up in our new flavours. Our snack mixes are reminiscent of familiar dishes from the participating European countries and will make you reminisce.

Football and pleasure double pass

Both football and food have the ability to bring people together, regardless of language, culture or background. They foster a bond of belonging and unity while creating shared memories and moments of celebration. These feelings can be enhanced by the current trend of comfort food. Whether gathered around a table or in front of a screen, cheering on your favourite team or enjoying a familiar dish, football and comfort food have the power to unite hearts and minds and evoke emotion and nostalgia. Like a warm hug that awakens familiar memories and provides security and comfort.

"We have endeavoured to create seasonings that taste good and trigger positive emotions. This has resulted in some great tasting flavours."
Amanda Mann
Flavourist UK, Food Industry at Hügli

Spicy playing field: Europe

On our culinary pitch, our snack mixes bring the best of a variety of European flavours to the table. Just like the teams on the pitch, each mix contributes its own flair and unique personality. From the tantalising Spanish churros to the delicate Italian truffle cream, and even the hearty German sauerkraut - at Hügli we play along with a variety of condiments from all over Europe.

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Amplified Heat - Spicy Seasonings

Spiciness is the new trend in the snack world and is inspiring consumers. Inspired by global flavours such as chilli, pepper and ginger, the heat levels range from mild to fiery. Creative combinations that combine heat with fresh, smoky or spicy notes are particularly popular. With the "Amplified Heat" concept, we take spiciness to a new level and offer exceptional flavour experiences that stimulate the senses.

Mustard Comeback & Pickling Fermenting Notes

From classic Dijon to creations such as "Bacon meets Pickled Jalapeños" - flavours are changing! Mustard is making a comeback, while fermented and pickled flavours are conquering snackers' appetites. Sweet and sour notes of Kimchi, Sauerkraut or Pickled Onions combine tradition with innovation and set new trends in the snack world. Discover how these trends are revolutionising taste!

Wonderful Christmas Snack Seasonings

The festive season is more than just festive decorations and presents - it's also a time of indulgence and culinary experiences. Our Wonderful Christmas Snack Seasoning concept brings exactly this festive magic to your snacks. With innovative spice blends that capture the essence of Christmas, our seasonal snack products evoke nostalgic feelings and transport you into a world of festive flavours.