04. June 2024

A flavourful match: European Championship 2024 meets Hügli Snackmixes!

Our product developers have created eight new snack mixes as a tribute to the European Championships of 2024. Not only the European Championship 2024, but also the comfort food trend has been taken up in our new flavours. Our snack mixes are reminiscent of familiar dishes from the participating European countries and will make you reminisce.

Football and pleasure double pass

Both football and food have the ability to bring people together, regardless of language, culture or background. They foster a bond of belonging and unity while creating shared memories and moments of celebration. These feelings can be enhanced by the current trend of comfort food. Whether gathered around a table or in front of a screen, cheering on your favourite team or enjoying a familiar dish, football and comfort food have the power to unite hearts and minds and evoke emotion and nostalgia. Like a warm hug that awakens familiar memories and provides security and comfort.

"We have endeavoured to create seasonings that taste good and trigger positive emotions. This has resulted in some great tasting flavours."
Amanda Mann
Flavourist UK, Food Industry at Hügli

Spicy playing field: Europe

On our culinary pitch, our snack mixes bring the best of a variety of European flavours to the table. Just like the teams on the pitch, each mix contributes its own flair and unique personality. From the tantalising Spanish churros to the delicate Italian truffle cream, and even the hearty German sauerkraut - at Hügli we play along with a variety of condiments from all over Europe.

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Fi Europe 2024

The Fi Europe trade fair took place in Frankfurt from 19 to 21 November 2024 - an event that no company in the food industry could afford to miss. For us, it was a great opportunity to experience the food industry up close and to find out about new products. At stand 4.1H2, we presented our new snack concept Smokewood Heritage and our chilled ingredients brand Bresc. It was an exciting exchange that we really enjoyed.

Snack concept Smokewood Heritage

Smoke has been a fundamental part of cooking for centuries, and its appeal is stronger than ever. Today, smoke flavour is a top trend in the snack market, with barbecue ranking as the third most popular snack flavour worldwide. Showing that we are on the edge of time – we created our new snack concept, called Smokewood Heritage. It offers a unique and innovative way to transform smoked everyday snacks into a differentiated flavour experiences.

Hügli at the BIOFACH 2025

The organic sector meets again - the opportunity for new impulses and encounters. From 11 to 14 February 2025, we will also be welcoming you with concentrated organic expertise at our stand 212 in hall 7A. We look forward to your visit!