04. June 2024

A flavourful match: European Championship 2024 meets Hügli Snackmixes!

Our product developers have created eight new snack mixes as a tribute to the European Championships of 2024. Not only the European Championship 2024, but also the comfort food trend has been taken up in our new flavours. Our snack mixes are reminiscent of familiar dishes from the participating European countries and will make you reminisce.

Football and pleasure double pass

Both football and food have the ability to bring people together, regardless of language, culture or background. They foster a bond of belonging and unity while creating shared memories and moments of celebration. These feelings can be enhanced by the current trend of comfort food. Whether gathered around a table or in front of a screen, cheering on your favourite team or enjoying a familiar dish, football and comfort food have the power to unite hearts and minds and evoke emotion and nostalgia. Like a warm hug that awakens familiar memories and provides security and comfort.

"We have endeavoured to create seasonings that taste good and trigger positive emotions. This has resulted in some great tasting flavours."
Amanda Mann
Flavourist UK, Food Industry at Hügli

Spicy playing field: Europe

On our culinary pitch, our snack mixes bring the best of a variety of European flavours to the table. Just like the teams on the pitch, each mix contributes its own flair and unique personality. From the tantalising Spanish churros to the delicate Italian truffle cream, and even the hearty German sauerkraut - at Hügli we play along with a variety of condiments from all over Europe.

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Adventures in Kleinwalsertal

The annual experiential education week for our first-year apprentices took place at the end of June. This year, 12 apprentices travelled to Kleinwalsertal, Austria. The group was a colourful mix: different age groups, two locations and five professions. Business people, dual students, logistics specialists, mechatronics engineers and IT specialists were all on the trip. The focus was on getting to know each other and gaining valuable experience.

Snack Seasoning Flavours of Welcome

The Soccer World Cup is more than sport — it’s a celebration of culture, community, and shared moments. For snack producers, it’s also a major business opportunity: millions of fans snack more. Creating seasonal demand and measurable sales growth. Our latest concept captures the flavours of welcome from host nations USA, Mexico, and Canada — bold, vibrant, and comforting — in snack seasonings that excite fans and elevate brands.

Snackex Stockholm 2024

Snackex took place in Stockholm on 19 and 20 June 2024, and Hügli Food Industry was there again. As the leading trade fair for snacks and convenience products, we presented our new snack mixes from the Flavours of EURO 2024 concept and had a successful appearance at stand 422.