24. October 2023

Hügli is a private label specialist

Hügli has been applying its great expertise in the private label sector for a wide range of brand owners for many years.

Precisely fitting products and recipes

With a Europe-wide team, Hügli develops tailor-made products and recipes for brand owners. With a wide range of products in both organic and conventional quality, Hügli is able to meet almost all of its customers' wishes. Hügli pays particular attention to product packaging, which must be as safe, sustainable and visually appealing as possible. Hügli also acts as an idea generator and develops contemporary and suitable new concepts based on market data for various distribution channels.

More about Private Label

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Rocking horses made from exhibition walls

The Hügli exhibition stand at a local exhibition in Germany could subsequently be reused in a new form. Numerous rocking horses were produced from the cardboard walls. A recycling project in the sense of sustainability.

From apprentice to key account manager

Many former apprentices have taken the opportunity to develop at Hügli. Maximilian Merkt is one of them.

Our new brand Natuco

NATUCO, Hügli's new brand, is conquering the supermarket shelves. NATUCO is the contemporary answer to fast cooking and enables a demanding clientele in the food retail trade to cook quickly and easily and at the same time to meet the nutritional claim "Good for me" and the sense of responsibility " Good for the environment". That is why NATUCO products are not only simply delicious, but also genuinely organic and climate-neutral.