24. October 2023

Mustard & Fermented Notes: Creative flavours for the future of snacking

From classic Dijon to creations such as "Bacon meets Pickled Jalapeños" - flavours are changing! Mustard is making a comeback, while fermented and pickled flavours are conquering snackers' appetites. Sweet and sour notes of Kimchi, Sauerkraut or Pickled Onions combine tradition with innovation and set new trends in the snack world. Discover how these trends are revolutionising taste!

Mustard comeback

Mustard is currently experiencing a renaissance and is enriching more and more dishes with its diverse flavours. The trend goes beyond classic flavours and creative combinations that delight the palate. Mustard is not only appreciated with meat dishes or in dips, but also in modern dishes such as burgers, salads and marinades. At Hügli, we recognised this development early on and developed a selection of interesting snack seasonings including Mustard Ketchup Fusion, Dijon Mustard, Smoky Mustard, Honey Dill Mustard and Pineapple Mustard.

"The variety of mustard offers endless opportunities to experience flavour in new ways - a real highlight for our customers."
Reiner Friedrich
Key Account Manager, Food Industry at Hügli

Pickling & Fermenting Notes

Another trend that we are paying a lot of attention to is the tart yet sweet flavours of fermented vegetables. Traditional preservation methods are experiencing a renaissance as more and more people are becoming enthusiastic about fermented foods. These natural flavours of acidity and umami are increasingly finding their place in modern cuisine. We have developed a range of exciting seasonings that tap into this trend: from Kimchi to German Style Sauerkraut and Pickled Onions to Pickled Cucumber and the creative 'Bacon meets Pickled Jalapeños' snackmix. These fermented and pickled flavours bring the authentic taste of sweet and sour vegetables to the future of snacking.

Download Brochure Mustard & Pickling Fermenting Notes

This might also
interest you.

Snack Concept - Flavours of Welcome

The Soccer World Cup is more than sport — it’s a celebration of culture, community, and shared moments. For snack producers, it’s also a major business opportunity: millions of fans snack more. Creating seasonal demand and measurable sales growth. Our latest concept captures the flavours of welcome from host nations USA, Mexico, and Canada — bold, vibrant, and comforting — in snack seasonings that excite fans and elevate brands.

IT specialist searches and FINDS a job

In our latest video, we take an exciting look behind the scenes of the IT department at Hügli! What makes us special, why do our employees like it so much here? Curious? Take a look!

Limited Love

Valentine’s Day is more than a date in the calendar – it’s a trigger for limited edition products that create urgency and emotional connection. For ready-meal and convenience producers, seasonal sauces can transform standard products into high-impact highlights. The right flavour pairing turns a simple meal into a limited-time experience consumers don’t want to miss.