24. October 2023

Mustard & Fermented Notes: Creative flavours for the future of snacking

From classic Dijon to creations such as "Bacon meets Pickled Jalapeños" - flavours are changing! Mustard is making a comeback, while fermented and pickled flavours are conquering snackers' appetites. Sweet and sour notes of Kimchi, Sauerkraut or Pickled Onions combine tradition with innovation and set new trends in the snack world. Discover how these trends are revolutionising taste!

Mustard comeback

Mustard is currently experiencing a renaissance and is enriching more and more dishes with its diverse flavours. The trend goes beyond classic flavours and creative combinations that delight the palate. Mustard is not only appreciated with meat dishes or in dips, but also in modern dishes such as burgers, salads and marinades. At Hügli, we recognised this development early on and developed a selection of interesting snack seasonings including Mustard Ketchup Fusion, Dijon Mustard, Smoky Mustard, Honey Dill Mustard and Pineapple Mustard.

"The variety of mustard offers endless opportunities to experience flavour in new ways - a real highlight for our customers."
Reiner Friedrich
Key Account Manager, Food Industry at Hügli

Pickling & Fermenting Notes

Another trend that we are paying a lot of attention to is the tart yet sweet flavours of fermented vegetables. Traditional preservation methods are experiencing a renaissance as more and more people are becoming enthusiastic about fermented foods. These natural flavours of acidity and umami are increasingly finding their place in modern cuisine. We have developed a range of exciting seasonings that tap into this trend: from Kimchi to German Style Sauerkraut and Pickled Onions to Pickled Cucumber and the creative 'Bacon meets Pickled Jalapeños' snackmix. These fermented and pickled flavours bring the authentic taste of sweet and sour vegetables to the future of snacking.

Download Brochure Mustard & Pickling Fermenting Notes

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Snack concept Escape the boring

Life moves fast – but flavour doesn’t have to follow the rules. Escape the Boring is our boldest snack seasoning concept yet, made for those craving a little rebellion in every bite. Smooth meets spicy, sweet collides with heat – delivering unexpected twists that break the rules and the routine. Perfect for brands ready to push boundaries, surprise consumers, and deliver unforgettable snacking moments.

Amplified Heat - Spicy Seasonings

Spiciness is the new trend in the snack world and is inspiring consumers. Inspired by global flavours such as chilli, pepper and ginger, the heat levels range from mild to fiery. Creative combinations that combine heat with fresh, smoky or spicy notes are particularly popular. With the "Amplified Heat" concept, we take spiciness to a new level and offer exceptional flavour experiences that stimulate the senses.

Food Industry Innovation Meeting

We not only produce high-quality snack seasonings and flavour components, but also work closely with our customers to develop tailor-made solutions that take their products to a new level. This is achieved at our innovation meetings in an interplay between development, marketing, key account management and the customer. Intensive market research is carried out for the respective customer and trendy snack seasonings are developed on a customised basis.