28. January 2025

From za'atar to harissa: Flavours of the Orient brings exotic flavours to your snacks

Oriental cuisine fascinates with its intense flavours and exotic spices. Our snack seasoning concept "Flavours of the Orient" picks up on this trend and brings the diverse flavours of the Orient directly to your snacks. From aromatic and spicy to sweet and savoury - our creations offer unforgettable taste experiences and invite you on a journey into the world of spices.

Oriental cuisine on trend

Middle Eastern cuisine is increasingly conquering the Western world. Dishes such as tabbouleh, harissa, dukkah, tahini and hummus are becoming increasingly common not only in restaurants, but also in domestic kitchens. Oriental spices such as za'atar and sumac are becoming particularly popular in Europe and the USA. While these flavours are already established in traditional dishes such as couscous or falafel, the snack sector still offers great potential for innovative flavour experiences. International events such as the Dubai Expo and the FIFA World Cup 2022 have put the region in the spotlight and increased the demand for oriental flavours.

"Flavours of the Orient is more than just a concept - it is an invitation to experience the Orient in a completely new way."
Maria-José Stangl
Marketing Manager, Hügli Food Industry

Oriental flavours for snacks

With our concept "Flavours of the Orient" concept, we bring the fascinating world of oriental flavours directly onto your snacks. The snack seasonings are inspired by the inspired by the variety and intensity of oriental cuisine. Whether the refreshing yoghurt and cucumber dip "Khyar Bi Laban", the tangy bread salad bread salad "Fattoush" or the spicy heat of "Harissa" - each creation takes you on a flavourful journey. Further highlights are the aromatic everyday spice "Seven Spice", the fresh combination combination of thyme and sumac in "Za'atar" and the oriental barbecue spice barbecue spice "Chicken Shawarma". Discover how "Flavours of the Orient" gives your snacks a very special flavour.

Download Brochure Flavours of the Orient

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